The target audiences for most of Taiwan television drama series are housewives. Few drama series target on young audiences. After ten years of importing trendy dramas from Japan and South Korea, Taiwan television channels also began to produce their own "teen-idol dramas," all of them offer different choices to young audiences for television program viewing and have begun poular. This paper discussed young people ’s viewing behavior, motivation, image, and opinion about teen-idol dramas by in-depth interviewing 25 college students in Taipei. This research provides a first step for future research in exploring the television teen-idol dramas viewing in Taiwan.
中文關鍵詞
偶像,偶像劇,趨勢劇,流星花園,花樣男子
英文關鍵詞
idol, teen-idol drama, trendy drama, Meteor Garden, Hana Yori Dango