2003年年會論文 -年輕族群收看電視偶像劇之初探:以臺北市大學生為例
篇名
年輕族群收看電視偶像劇之初探:以臺北市大學生為例
An exploratory research of the young people viewing television teen-idol dramas: An example of college students in Taipei
作者
郭魯萍
Kuo, Lu-Ping
中文摘要
臺灣的傳統電視連續劇多以家庭主婦為主力觀眾群,較少戲劇以年輕族群為目標。近年來所謂「偶像劇」的出現,其貼近學生生活的清新劇情風格,給予年輕學生一個不同的選擇,而成為深受年輕族群喜愛的電視戲劇類型。
本文以目前就讀於臺北市各大學的學生為例,採用質化研究之深度訪談方式探討年輕族群收看電視偶像劇的情形與動機,及對偶像劇的印象與看法,並請大學生比較臺、日、韓等地偶像劇之差異,為年輕族群收看偶像劇的相關問題提供一初探性的討論。
英文摘要
The target audiences for most of Taiwan television drama series are housewives. Few drama series target on young audiences. After ten years of importing trendy dramas from Japan and South Korea, Taiwan television channels also began to produce their own "teen-idol dramas," all of them offer different choices to young audiences for television program viewing and have begun poular.
This paper discussed young people ’s viewing behavior, motivation, image, and opinion about teen-idol dramas by in-depth interviewing 25 college students in Taipei. This research provides a first step for future research in exploring the television teen-idol dramas viewing in Taiwan.
中文關鍵詞
偶像,偶像劇,趨勢劇,流星花園,花樣男子
英文關鍵詞
idol, teen-idol drama, trendy drama, Meteor Garden, Hana Yori Dango
發表日期
2003.09.06
授權狀況
已授權
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