The main issue of this essay is about the transformation of the value chain of Taiwan pop music industry, and also try to clarify the change of the power between those roles in this value chain. These power roles include creator, music company, retailer, consumer etc. By analyzing present state of pop music industry, this essay will try to point out those challenges that traditional value chain has faced and how it transformed. This study found out that with the growth of new value chain, creators and consumers are more powerful than before. Thus the power between roles in this industry has changed from power centralized model to decentralized model.