As the impact of the tide of world economy integration, China ’s public relations are facing strong temptation and rigorous challenges. Under this circumstance, reviewing and forecasting China ’s public relations has far-reaching and realistic significance. Describing the rising and development of world public relations, this paper reviews the tortuous development and difficult process of China ’s public relations. By comprehensively surveying the past and present of China ’s public relations, this paper intends to conclude the flashy aspects of its development, and to analysis the problems existing in it, the aim of which is to grasp the trend of China ’s future public relations so that it can have a better tomorrow.
The paper is divided into three parts. Part one: the Origin and communication of modern public relations; Part two: the rising and development of China ’s public relations; Part three: the forecast of China ’s future public relations.