"多面人"：文化規則下的閱\聽人解讀和新聞信息資源開發
"many-faces" person—interpretation by audience and exploitation by the developer of news information resources:under cultural rules

王朝暉

新聞文本的意義是由新聞資訊資源開發者與閱\聽人通過對文本意義的預設和解讀合作完成的。讀者主動參與制造文本的意義，補充文本中沒有寫出但是作出暗示的那部分。
閱\聽人的具體文本解讀過程包括心理應合、分享體驗和創造理解三個階段。在宏觀因素中，文化傳統和時代影響是最核心的。具有普遍性的群體接受行爲特徵，中國傳統文化中的“和”、“人情”與“面子”、 權威思想、人文主義等，加上時代的變遷，共同塑造了“多面人”—具有多層次、多側面、多角度的接受心理和行爲特徵的閱\聽人。

The meanings of text is complished by two sides:presetting by the developer of news information resources,and interpretation by audience.Audience take part in the creation of text meanings initialively and complement implied part of text.The course of interpretation is composed by three parts:psychological responding、experience shareing and understanding creating.Culrural tradition and times influence is the most important macro-factors.Universal characteristics on group-acceptting behavior，harmony、man relationship、face、authoritativeness、humanism and so on,and the changes of the times，which mould "many-faces" person—audience whose psychology and behavior characteristics are many-levels、many-sides and many-angles.

2001.07.04

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多面人：文化規則下的閱\奶H解讀和新聞信息資源開發.pdf