從邊緣走向中心：全球化下中國國際新聞傳播對策思考
From the Periphery to the Center: On China ’s International Information and Communication Strategies in a Globalizing Context

宋昭勛
Song, Zhao-xun

開放的中國已經成為當今國際政治、經濟、文化甚至軍事舞台上的重要角色。經濟的飛速發展﹐綜合國力的增強﹐奠定了中國國際新聞傳媒從邊緣地帶走向國際新聞傳播中心的基礎。

本文通過對國際新聞與傳播理論的回顧﹐分析了已經頗具規模的中國對外傳媒在全球化下所面臨的歷史性機遇和嚴峻的挑戰﹐提出了中國有效參與全球新聞與傳播競爭、從邊緣走向中心的具體對策。

China today has become an important figure on the world political, economic cultural and even military stages. The increase of the nation ’s overall strength and the fast growth of its economy have already laid a solid foundation for China ’s media to march toward the center of the world information and communication from the periphery.

This article analyses both the historic opportunities and harsh challenges that China ’s international media are facing in the age of globalization. Specific strategies for China ’s media to compete effectively in the world information market have been suggested.

國際新聞傳播，中國對外傳媒，全球化，傳播策略

world information and communication，China ’s international media，globalization，communication strategy

2001.07.05

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從邊緣走向中心：全球化下中國國際新聞傳播對策思考.pdf