Adopting the theoretical framework on domestic impact of imported media, we conducted three waves of equivalent time-series surveys (1997, 1998, 1999) to test the influence of Hong Kong TV on five dimensions of viewer attributes in the bordering mainland city of Guangzhou. A recurring pattern in our findings suggests that exposure is virtually unrelated to changes in viewers’ knowledge, attitude, perceptions, social values, and behavioral intentions with regard to Hong Kong. Rather, attention to public affairs programs was found to be positively related to political knowledge, favorable impressions of Hong Kong people, and intention to visit the community. A similar predictive structure exists for attention to soft news. We also found that effects tend to strengthen among viewers who are actively engaged in selective exposure.