The nearly-20 years ’ reformation of television in the mainland gives the television a predominant place among the three main traditional media in China, and objectively this media itself becomes the sensor of the vicissitudes of the mass media. This article will discuss the most representative television programs in recent years such as Focus, Oriental Horizon, Talk it like it, Happy headquarters, Luck 52, ate on Saturday and so on. Through penetrating the evolution of the programs ’ forms, using the empirical study and the theoretical analysis, and placing the media in the context of the reformation and openness, the author probes into the reality base, the theoretical origin and the cultural foundation of the changing of the media role in mainland.