At the very beginning of the new century, questions that have long been making the media observers show solicitude to are as follows: why have the media innovations always been successful in China ’s Midwestern areas? Why does the structural innovation with media happen in such developing areas as in Chengdu, Sichuan, instead of in the highly developed cities, namely, Beijing, Shanghai and Guangzhou? Why does the press industry show the unique regional feature on the mainland China?
All these could be counted as the detailed inquiries on China’s media industry of the whole 20th century, which have made us look at the western provinces with new eyes, and forced the world of theory reform its perspectives so as to start a systematic study of the regional breakthrough of press reforms and the stages of structural innovations as well.
The article is to make a monographic study based upon such present necessities. Having conducted such an observation and analysis of the present conditions of the press, its living environment, the structural innovations, and the direction of the press industry as well as detailed description of the mainland press reforms, the author is to predict the way of China ’s press future.