The research tries to discuss how the audience reads and interprets the alternative newspaper, and how the audience in the multiple medium environment values the relationship between itself and the media. Besides, it tries to understand how the individual practices its subjectivity by the use of the media. The research takes the third generation studies of reception studies as perspective, analyzing the place of the newspaper in the contemporary medium environment, and the identification and resistance of the audience by reading the newspaper.
According to the interviews with the Pots readers, the research discovers that the reception of the audience is complicated and having many possibilities, besides, the subjectivity is not simple and steady, instead, it is floating across different media. The audience actively receives some specific media, gradually constructing itself. Furthermore, the audience has the reflexive thinking when reading newspaper.