反迷的「迷群」？從對抗情緒中產生的反迷閱\聽人之探索─以反偶像社群為例
The anti-fans ’ "fans"? Exploring the audience of the anti-fans with resistant emotion---a case study of anti-idol groups

陳盈帆

本研究將焦點關注在閱\聽人研究光譜的另一端─具有厭惡情緒的過度閱\聽人，以心理學角度探討其反抗某偶像、甚至是加入反迷社群的原因，並分析迷群的內在認同與外在消費行為與反迷者有何異同，試圖找出反迷者在閱\聽人光譜中的定位，能否等同於帶有另一種負面情緒的「迷群」。深度訪談後發現，其所反之因多半是作對的保護本能作祟，極端的反迷「迷群」為少數。且反迷者的內在認同與迷群無二致；但文化消費部分，則是積極創造kuso 文本，甚至在媒介滲透的影響下，被動地消費了第二級偶像文本。事實上，反迷者在閱\聽人光譜裡的位置是流動不定的。

This research focuses on the spectrum of the audience research at the other side─an excessive audience with hatred or resistant emotion. Through some psychological viewpoints, the author would like to discuss the reason why these anti-fans want to oppose some object or text, even enter into the anti-fan club. This article also wants to find out the position of anti-fans in the spectrum by analyzing similarities or differences in inner identity and the behavior of cultural consumption between fans and
anti-fans. Through depth-interviewing method, it was discovered that the instinct of ridicule results in the resistance; and the anti-fans who with extremely hatred for idols are the minority. In addition, there ’s no difference in the inner identity between fans and anti-fans; however, in the cultural consumption part, anti-fans produce some kuso text actively, and even consume the secondary idol-text passively because of the media-penetration society. In Fact, the position of the anti-fans is not
fixed, and it will change under various conditions.

反迷閱\聽人，文化消費，笑的本能，認同，愛與恨

Anti-fans，cultural consumption，the instinct of ridicule，identity，the emotion of love and hate

2007.07.05

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反迷的迷群 從對抗情緒中產生的反迷閱\奶H之探索-以反偶像社群為例.pdf