The object of this research is analyzing the reports of United Daily and Freedom Daily on political figure Chen Ding-nan in his various political phases. The research method is content analysis. Three phases are chosen; his tenure as the Minister of Justice, the period when he ran for the head of Yilan county, and the period after he passed away. The research results are:
1. In phase 1 and 2, the United Daily paid attentions on various subjects as he switched phases, and formed most of his personal image in negative way, and wrote negative or neutral reports on him.
2. In phase 1 and 2, the Freedom Daily wrote mostly positive reports and formed his positive personal image, and paid attentions on subjects as cracking down on crimes, bribery, ordering public security, law and policy.
3. In phase 3, the Freedom Daily wrote mostly positive reports and formed his positive personal image as it did in phase 1 and 2. However, United Daily wrote mostly negative reports and formed negative personal image in phase 1 and 2, and turned to positive reports in phase 3. Besides, United Daily and Freedom Daily paid attentions on subjects according to various phases he was in.