2007年年會論文 -電磁波的媒體建構
篇名
電磁波的媒體建構
The Media Construction of Electromagnetic Wave
作者
鄧宗聖
中文摘要
本研究將電磁波風險作為研究對象,以語用論角度,蒐集2005-2006 年平面新聞資料,對新聞中不同電磁波出現情境作區分,再進行相似與差異的論述分析。

研究發現,電磁波為主題論述的媒體圖像,多是在抗議事件的情境下被再現。而此類新聞中,新聞記者並沒有時間精力,去多方面處理電磁波資訊之側面。因此傾向選擇民眾接受的表達方式(受難故事等),與易於理解的常識基模,暗示「電磁波」的神祕性與危險性;在消費性或生活性的新聞場域中,出現「防」、「阻隔」、「阻擋」、「遮蔽」等字詞,藉由商品銷售,同樣也暗示電磁波的危險性。

媒體在建構電磁波圖像時,由於此一風險模糊難辨的特性,加上科學理性對此仍有不同的解釋,使得媒體多表現常民的常識,如「寧可信其有不可信其無」等,使電磁波風險的模糊難辨,似乎更具有真實性。
英文摘要
The study discussed the representation of risk of Electromagnetic Wave in 2005-2006 print media, and taking approach of language-pragmatism to analysis the similarity and diverseness in different situations of news discourse.

We found that media constructed more the picture of risk of Electromagnetic wave in demonstration-field, in these news, journalist were inclined to choice schema of simple and common sense for audience, like story of distress etc, implying its danger. In life and consumption field, appearing more defensive word on news discourse, like "resistant", "proof" etc. Implying danger are the same.

Owing to the risk of Electromagnetic Wave are vague in the world, and rational science didn ’t has accord explanation with itself. So media always constructed represent common sense –like "Better to be sure than sorry", showing Electromagnetic Wave as hazard and danger to people.
中文關鍵詞
英文關鍵詞
Media Construction,Electromagnetic Wave
發表日期
2007.07.05
授權狀況
已授權