2007年年會論文 -建構「台灣」──以台灣省行政長官公署宣傳委員之宣傳策略與論述為例
篇名
建構「台灣」──以台灣省行政長官公署宣傳委員之宣傳策略與論述為例
The Constitution of "Taiwan": Taking the strategy of propaganda and discourse of the propaganda committee of Taiwan provincial administrative executive office
作者
張耀仁
中文摘要
本研究係針對特殊時代之下的宣傳機關: 台灣省行政長官公署宣傳委員會做一探討, 旨在探索其如何闡述台灣以讓「祖國」人士理解台灣之面目? 再者, 其宣傳策略為何?

本研究發現, 就宣傳策略而言, 宣傳委員會著重於:( 一) 禁用日語, 取締「有毒」之日語圖書;( 二) 施行新聞雜誌許\可制;( 三) 設置政令宣導人員。其透過對於圖書出版、電影戲劇、新聞廣播以及政令宣導之控制, 依台灣省行政長官陳儀之意志,進行對台灣民眾之「教育」,一方面宣導祖國文化之優良,一方面抨擊日本文化之卑劣, 由其發布之公告、通知或規定等, 可知宣傳委員會並未如主任委員夏濤聲所言, 肩負起「調洽輿情」之功\能。

而就建構「台灣」方面,「台人日本化之惡」以及「被日帝虐害的形象」依舊處於準備接收階段時,行政長官陳儀所抱持之「台人奴化論」,因而認定台人必須「再教育」、「再宣傳」,且因為語言隔閡之故,台灣人往往被省外人士揶揄。此外, 過於強調被日帝虐害的結果, 台灣人民聲音被忽略, 甚且當有台人對於時政之抗議, 皆可推諉為日人教育之遺毒, 終致導致省外與本省人士之間的齟齬。
英文摘要
This paper treats of the discourse of the propaganda committee of Taiwan provincial administrative executive office which can be viewed as the propaganda organization in special era. The main purpose is to discover the way it expounds Taiwan in order to let "motherland" people recognize of it and what ’s its strategy of propaganda?

This research found the committee put much emphasis of strategy of propaganda on the following three dimensions: 1. the prohibition from using Japanese and to ban the "poisonous" Japanese books, 2.the operation on the approbation system of news magazine, 3. setting up the publicist of political command. According to the will of the administrative officer Chen Yi, the committee "educated" Taiwanese people through the control of books publishing, movies, news broadcasting and the propaganda of political command which, on the one hand, to attack the filthiness of Japanese culture and to propagate the goodness of the culture of motherland on the other hand.

On the dimension of the constitution of Taiwan, due to the thought of the enslaving of Taiwanese people held by Chen-yi, the re-education and re-propaganda toward Taiwan people are necessary. Besides, in virtue of the language gap, Taiwanese people are ridiculed by the "outside of province" people from time to time. The result of the over-emphasis on the abusive of Japan was the ignorance of the opinions of Taiwanese people. Those would with no doubt cause the enmity between the "native
province" and "outside of province" people.
中文關鍵詞
二二八事件,台灣省行政長官公署宣傳委員會,宣傳
英文關鍵詞
February 28 uprising,The propaganda committee of Taiwan provincial administrative executive office,Propaganda
發表日期
2007.07.05
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