2000年年會論文 -文化與科技在中華傳播中的接軌問題
篇名
文化與科技在中華傳播中的接軌問題
The Interface between Culture and Technology in Chinese Communication
作者
馬成龍
Ma, Ringo
中文摘要
本文對新科技被全球華人廣泛應用在傳播溝通的現象提出三種不同觀點:科技是文化實踐,科技是文化變遷,以及科技是文化適應。傳播科技有強化及改變傳統價值的潛能,亦可使適應新環境變得容易。在第一觀點中,文化是科技採用的驅使動力,然而第二觀點把文化變遷視為科技之果。在第三觀點,華人文化價值取向可藉科技的利用在新環境得以維繫,亦可利用科技與主流社會協商文化認同。此外,文化與科技在中華傳播中如何接軌實取決於華人在特定社會歷史框架下對科技賦與的意義。
英文摘要
The pervasive adoption of new technology in communication by Chinese people all over the world can be viewed from the following three perspectives: technology as cultural practice, technology as cultural change, and technology as cultural adaptation. Communication technology has the potential to both reinforce and alter their traditional values. It may also be used to make their adaptation to a new environment smooth. While culture is viewed as a driving force behind the adoption of technology in the first perspective, cultural change becomes the consequence of technology in the second. In the third perspective, cultural values are sustained, and cultural identities are negotiated, through the utilization of technology. How culture and technology are interfaced in Chinese communication is contingent upon the meaning assigned to technology by Chinese people in a given social and historical context.
中文關鍵詞
文化,中華文化,科技,傳播,溝通
英文關鍵詞
culture,Chinese culture,technology,communication
發表日期
2000.06.26
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