The media power came from the century-old Shamam Culture in Chinese communication.The media power was united with the political power into one which possessed monopoly and mysteriousness.The thoughts of the Confucians and Legalists embody the media power concept that hold a leading position in Chinese communication history.
The form of the new media power has been established in the transition of society from traditional to modern time.This form embodies the absolute control of a political party over media power.Recently, to deal with modernity’s pressure, the system and concept of the media power in mainland China are undergoing seven types of change.