媒體言論的轉向：以九二一大地震期間的社論為例
The Transition of Media Speech : A Case Study of Editorials during the 921 Earthquake

石中天、朱灼文
Shih, Chong-tian、Chu, Chuo-wen

本文藉助批判語言學的方法分析九二一大地震期間的報紙社論，具體標示出社論對政府從嚴厲批評變化到消極鼓勵的言論轉向例證，並且從其言論轉向的事實推論促成此一轉向的社會結構因素，進而歸結出牽引媒體言論的環境機制。

文本分析的結果發現媒體言論的轉向具有漸進和細膩的特色，這意味著這種轉向並非單一勢力所主導，而是兩股勢力在論域上的角逐。這兩股勢力，一為與媒體有恩主關係的政府，一為與媒體有生產消費關係的民眾。

由於媒體並非受制於單一勢力的作用，因此其言論從一方倒向另一方的轉向過程就顯得格外地慎重和隱晦，而此一文本內容的細微流變，也有賴於如批判的論域分析這類的技巧才能為你我所警覺。

This study applies critical linguistics to analyze newspaper editorials during the 921 earthquake and concretely marks out the proof that indicates speech about government have transited from the fierce comment to passive encourage. We infer that the social structure as factors which provokes this transition and conclude the environmental mechanism to steer the media speech.

Our outcome of text analyses suggests the transition of media speech is featured as evolute and subtle. As a result, more than one power dominates this transition. We propose there are two powers struggling in the discourse. One is the government which remains patron and client with the media, and the other is the public who maintains the free market relationship with the media.

Because the media are not subjected to single power, it must be more discreetand furtive to pendulate its speech from one side to another. Such a inkling in textualchange shall be identified warily by critical discourse analysis.

批判語言學，侍從主義，關係行銷，論域分析，九二一大地震

critical linguistics，patron and client，relationship marketing，discourse analysis，the 921 earthquake

2000.06.26

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媒體言論的轉向：以九二一大地震期間的社論為例.pdf