新傳播科技與生活品質（QOL）之關連性研究初探
A Study of the Relationship between New Technology and Quality of Life
作者
楊淑貞、郭書祺
Yang, Shu-chen
中文摘要
生活品質(Quality of Life) 不僅重視生活水準的客觀條件，亦著重於個人生活需求滿足的主觀心理因素，相關的研究則證實說明新科技及媒體對生活品質有重要之影響(Freeman，1991；McPheat，1996；Wei，Leung，1998)，本研究主要檢視新傳播科技使用之經常度與生活品質的關聯性；並探討新傳播科技的使用經常度對傳統媒體的使用經常度之影響；最後分析生活品質與人口變項、傳播科技使用之相關性。本研究以街頭問卷調查法，將全省分成北、中、南地區分層抽樣，共得有效樣本200份。研究結果顯示新傳播科技的使用經常度越高，生活品質也越高，新傳播科技中又以網際網路最能預測生活品質；而新傳播科技的使用經常度愈高反而傳統媒體的使用經常度越高，並未因此而減少；另外，在生活品質與人口變項及新傳播科技使用的關聯分析上，卻發現生活品質愈高，教育程度及個人收入越低，影音光碟機、錄放影機以及行動電話的使用愈高。
英文摘要
Quality of life (QOL) is not only emphasized the physical standard of life , but also thank highly of the subjective psychological factors of individual needs of life. The past research proved that new technology and media had the important influence to QOL (Freeman，1991；McPheat，1996；Wei，Leung，1998). The purpose of this study mainly reviews the relationship between new communication technology(NCT) and QOL, and discusses the affect of NCT used to traditional media used. Finally, it analyzes the relationship among QOL, demography, and NCT. This study used street questionnaire and had 200 sampling from north, middle, and south areas in Taiwan. The first results of this research approved the persons who use new communication technology more often owned higher QOL, and the internet in new NCT is most predicted QOL. Second, the persons who use new NCT more often also use traditional media more, not result in it decreased. Final, the analysis of the relationship among QOL, demography, and NCT discovered that QOL is higher, education and personal income are lower but the use of disk players, video, and mobile telephone are higher.