談話性政治（Ⅱ）：立法委員如何評估談話性節目
Talk Show Politics（Ⅱ）: The Evaluation of Talk Show by Taiwan Legislators

彭芸
Peng, Bonnie

本研究探討第四屆立法委員選舉中立委參加不同性質談話性節目的頻率，其參加態度、對談話性節目、主持人、製作單位、其他參加來賓的評價，而決定參加或不參加的原因何在，對民眾叩應的看法，以及新聞記者發問及民眾叩應的比較等。

本研究同時探討立委對我國不同大眾媒體報導公正、客觀的評價，並觀察其被國內大眾媒體報導的頻率為何？美國的文獻發現候選人喜歡上談話性節目是因為四大聯播網新聞報導重在「聲刺」，因此候選人被報導的時間明顯不足，而談話性節目的時間較為充裕，較能讓其暢所欲言，我國的情形如何？當選的立委是如何比較其被所謂「主流」媒體報導的程度與其上談話性節目的情形？

問卷寄發給一百七十六位新當選的立法委員，經三次催收，回收八十五份，男女比例約為三比一，民進黨、新黨及無黨籍等立委回答的比例較高，而國民黨立委相較之下回答略低。回答者近半具碩、博士學位，連任與新任約各半。

結果顯示立委參加地方有線電視頻道談話性節目的比例最高，參加三台的訪談節目最少。與美國的文獻相符，立委都同意談話性節目可避免記者的主觀陳述，避免新聞偏頗，幫助選民認識自己，但也都同意談話性節目提供候選人作秀的機會，談話性節目各述己見、並無交集，與過去文獻較有出入的是我國立委認為談話性節目並無法讓其暢所欲言。立委對談話性主持人的評價也不高，對主持人的事前準備、控制全場能力、公平對待每位參與者等均有意見，只能說立委覺得我國談話性主持人的表現「普通」，有五成的立委覺得談話性主持人會預設立場。

七成左右立委表示選舉期間太多叩應部隊打叩應，許\多民眾替喜歡的候選人助選，或替某些政黨辯護，這與美國現有文獻有異有同，現有文獻發現美國廣播的叩應常有較明顯的意識形態，但迄今文獻未見有「叩應部隊」的現象，值得進一步就此來詳加探討。

The purpose of the study is to analyze the content of 14 talk shows aired during the 1998 Taiwan Election. Who were invited to participate and what were the issues they discussed? Were there any relationships between participation in talk show and be elected?

The results showed that about seventy percent of the issues discussed at talk shows were related to mayor election. While legislative election was also held last year, less attention of the talk show has paid to it which coincided with the criticism of the lack of diversity of the talk show.

About fifty percent of the talk show guests were candidates, and another fifteen percent of the guests were candidates/party representatives. Less than eight percent Of the guests were scholars. The results showed that among 1866 guests participated In the talk show during the election period, 608 run for the legislative position, and 396 got elected. And 362 guests run for seats in the city council, the electorate rate was 82.64%.

1999.06.29

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談話性政治（Ⅱ）：立法委員如何評估談話性節目.pdf