For this younger generation, Japanese soap opera is the source and topic of their daily gossip. Why are the youth so obsessed Japanese soap opera? According to the research, the main reason is Japanese attractive young idols. Audiences are not only watching Japanese soap opera, but also discuss the characters and plot at the same time. In the other word, audiences are indulged with Japanese soap opera totally.
But, people have different level of attraction. So it could have various thoughts about Japanese soap opera. The diversity will affect on Japanese soap opera ’s schema concepts. The purpose of this study focuses on the level of obsession to Japanese soap opera. What ’s the general picture in Japanese soap opera fans and non-Japanese soap opera fans ’ mind?
We talk to eight Japanese soap opera fans and eight non-Japanese soap opera fans by in-depth conversation in this study. From this study, they don ’t have big differences in plot, leading actor, leading actress, other characters, costume, sound track, photo shooting, background, ethics, life attitude, love and other basic concepts.
On the number of schema concepts of Japanese soap opera, it doesn ’t make any difference. Therefore, there is no relevance between fan ’s quality and the changing in Japanese soap opera ’s schema concepts. However, it has difference in Japanese soap opera ’s complexity of schema. To the width of schema, the thinking of Japanese soap opera fans is wider than those non-fans. As to the depth of schema, it has a obvious difference. It means those fans take it more deeply and detailed. Besides, Japanese soap opera fans use more other schema concepts in width than non-Japanese soap opera fans.