中文摘要
了解性別角色的扮演是兒童社會化過程中極重要的一環，因為社會化是「角色學習」的過程，兒童時期更是個體開始有規模、有計劃從事社會角色學習之初始‧其中，電視是兒童獲得有關性別角色的主要來源，在缺乏親身接觸的情況下，兒童亦能透過電視來了解、學習社會中男女角色的行為規範‧然而，此種電視呈現出的兩性規範是否真的是我們所處社會真實現象的表徵，一直是大眾學者質疑之處。
參考過去相關的文獻資料，我們可以發現電視節目似乎未能反映真實的兩性關係與性別角色，無論是成人電視節目、兒童電視節目、廣告、或戲劇，其描述手法似乎依然存有主流意識型態的色彩，仍著重於突顯男尊女卑、男女有別的刻板形象；而此種電視刻板式的描繪手法，容易造成兒童所理解到的真實與實際的社會真實現象差異過大，影響其社會化的發展‧
電視節目呈現的性別刻板訊息對兒童社會化存有絕對的影響，然而，究竟兒童在觀看電視的過程中，是如何與電視中性別刻板訊息互動的？換言之，兒童是如何詮釋其看到的性別刻板訊息？為深入探索這個現象，本研究以國內八點檔電視劇【明天有你】作為分析的樣本，同時針對10名國小學童，男女各半，以質化深度訪談的方式來了解兒童所產生的詮釋反應，以突破固有量化研究只著重單純因果關係的限制。
此外，本研究植基於閱\聽人研究中接收分析學派的傳統，強調閱\聽人與文本的關係是互動的，對於文本傳遞的訊息，閱\聽人不再是被動的角色，轉而具有「主動」詮釋訊息的能力；因此，兒童在觀看電視劇的同時，可以主動詮釋內容中呈現的性別刻板訊息。
經由分析結果，本研究發現，兒童對於電視劇中性別刻板印象的詮釋反應，大致上似乎可分為規範型、個別情境型、與結構型三種，而造成兒童彼此發生詮釋差異的因素共有：性別、父母的管教方式、收視時間、父母的教育程度、及兒童生長的家庭型態等，其中後二者較屬於社會層面的影響因素。
英文摘要
Realizing the playing of sex-role is the important stage of a child ’s socialization, because the socialization is the course of learning what roles are. Besides, childhood is exactly the period when people start learning social roles step by step. TV program is the main source for children to obtain the knowledge about sex-role; even without the personal experience, children could also understand and learn the norm of man and woman ’s behavior. However, many people and scholars have such a question: "Does the norms showed on TV program really reflect the truth in our society?"
Reviewing the related literature, we can find that TV programs, including adult-program, children-program, and soap opera , could not reflect correctly the relationship and roles between man and woman, and the way of describing still keeps the main ideology which focuses on the stereotype about men and women, that is, a man is higher than a woman. What stereotypes showed on TV will affect children ’s socialization, and cause children to misunderstand the real situation in our society.
The sex-role stereotyping on TV program indeed has an influence on children. And when children watch TV programs, how do they interact with information showed on TV? In other words, how do children interpret what they watched? To explore this phenomenon deeply, this research decides to analyze the soap opera, named "With you tomorrow", and chose 10 primary school students to be interviewed to find out the interpretation of children.
Moreover, this research concentrates on the active symbol of audience, stressing both of audience and text are important. Audience can interpret actively what they watched. Therefore, when children watch TV programs, they have the active power to interpret the sex-role stereotyping.
According to the result, we found that the children ’s interpreting could be divided into three patterns: normal, situational, and structural. .Also, the factors causing children to have different interpreting patterns may be : sex, the teaching of parents, viewing time, parents ’ education, and family, and the latter two are social factors which affect children ’s interpreting.