Bian-Mao products appeared in the election of Taipei mayoral election in 1998. These products are not only politics themselves, but also playing the important role of marking and connecting the political positions of the voters. This essay intends to examine the constructing process and the development of the culture hidden in Bian-Mao products consumers---A-Bian family members through the ideas of Ernest G.Bormann ’s Fantasy-theme criticism.