This study is a rhetorical analysis of the Cloudgate Organization ’s discourse. The fantasy-theme analysis is employed to explore the persuasive sources of the Cloudgate. The result of research is that the Cloudgate has constructed the rhetorical vision of "Hsin-Chung" with two fantasy types: cultural grounding and cultural heritage. These two fantasy types are based on three fantasy themes, include setting、 character and action.
In setting themes, Cloudgate has been deeply concerned with Taiwan ’s cultural heritage. In character themes, the leader Lin Heui Min plays the role of teacher and friend in Cloudgate. Cloudgate members’ self-exploration during dancing experiences is another major character theme. In action themes, persistant drive and effort for the growing of Cloudgate. In conclusion, this study has proved the chain-out situation in Cloudgate Organization.