外來媒體再現激發文化認同危機：加拿大傳媒教育運動的啟示
Cultural Identity Crisis Instigated by Foreign Media Representation: Lessons from Canada ’s Media Education Movement

李月蓮
Lee, Alice Yuet Lin

如果一個社會裏的「媒體再現」完全不能反映這個社會的文化，會引起很大的文化認同危機。這篇文章以加拿大安大略省為個案，研究外來「媒體再現」如何激發加拿大對文化認同的關注，並掀起一場傳媒教育運動，在學校設立傳媒教育課程，教導學生解讀「媒體再現」，提高他們的本土文化意識。本文發現傳播科技的躍進，會加劇「媒體再現」與文化認同的矛盾，而加拿大處理這項危機的態度和方案，也在文內詳細討論。

If a society ’s media representation cannot reflect its culture,serious cultural identity crisis may arise. Based on a case study of Ontario ’s media education in Canada, this paper examines how foreign media representation led to cultural identity problem.Facing cultural challenge, Ontarians promoted Media Literacy Movement during the 1970s to 1980s. As a result , the Ontario government agreed to include media education as part of the formal school curiculum in order to help students analyze media representation and cultivate their Canadian consciousness. This study points out that the advancement of communication technology could intensify the conflict between foreign media representation and local cultural identity. The Canadian ’s approach and strategy to handle the conflict are also discussed in this paper.

媒體再現，文化認同，科技文化國家主義，科技二元論，傳媒教育，傳媒建構現實

Media Representation，Cultural Identity，Techno-cultural Nationalism，Technological Ambivalence，Media Education Movement，Media Construct Reality

已授權

外來媒體再現激發文化認同危機：加拿大傳媒教育運動的啟示.pdf