論社區傳播概念之建構：從社區總體營造的文化觀點談起
Concept Constructing of Community Communication

林福岳
Lin, Fu-Yueh

國內近年來所推行的「社區總體營造」活動，主要的目標之一，是企圖由各個社區自行發展屬於自己的社區文化。在所有進行的計劃和相關論述中，其中不乏有關傳播或媒介的論述，然而這些論述的觀點，均將「社區活動宣傳」及「社區媒介」視為社區傳播。這種觀點，毋寧窄化並誤解了傳播在社區中的位置及運作情形。本文便是試圖從本土社區文化的本質及發展狀況中，探討傳播發生的樣態及傳播媒介的社會位置，回歸傳播的本質，建構出「社區傳播」的概念，並試探未來此領域在學術領域及社會實踐上發展的可能性。

"Integrated Community Development" which initiated by Council for Cultural Affairs Excutive Yuen. One of the main purpose of this movement is to help each communities develop there own community culture character. According to all those plans and related essaies, there are some discourses which relate to communication and media, but the perspective of those essaies always regrad "community media" or "community propaganda activity" as community communication. Such a point of view might narrows and misunderstands the operative situation and positoin of communicationin in community.This essay is trying to througt the essentiality and developed situation of local (Taiwan) community culture, and discuss about the communication operatitve situation and the social position of communication media. And hope we could construct the concept of "community communication" and discover the possibility of research and social practice of this field in the future.

社區文化，社區文化，社區總體營造，社區傳播

community communication，community culture，community media，intergrated community development

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論社區傳播概念之建構：從社區總體營造的文化觀點談起.pdf