1998年年會論文 -新科技、新滿足?網際網路媒體使用與滿足研究
篇名
新科技、新滿足?網際網路媒體使用與滿足研究
New Technology, New Gratifications? Study of Internet ’s Uses & Gratifications
作者
楊意菁
Yang, Yie-Jing
中文摘要
網路傳播研究已成為近幾年來傳播研究的重心,不少學者認為網路研究與閱\聽人使用與滿足理論具有密切的關聯性,因此本研究試圖應用使用與滿足理論,來解釋網路使用行為與滿足需求之間的關係。

本研究採用電子郵件問卷調查法,於民國八十六年五月二十九日到六月十二日,總共有效訪問政大及交大308位校園網路使用者。研究結果顯示,電腦網路已成為校園生活中不可或缺的傳播媒體,E-Mail、BBS以及WWW等是受訪者最常使用的網路功\能。受訪者使用網路的動機與需求,會影響受訪者對網路內容(功\能)的選擇。至於受訪者對網路使用的滿足感,明顯表現在對網路的資訊豐富性、即時性、互動性、文本感官性以及方便性等滿足因素;而不同使用動機者,對於網路滿足的要求也有所不同。
英文摘要
Internet communication research has been playing the important role in communication studies recent years. Many scholars thought that there have certain connections between Internet studies and theory of uses & gratifications. Therefore, this study is based on the theory of uses & gratifications to explain Internet users’ behaviors and gratifications.

Electronic survey was adopted in this study as research method. Of the 308 samples were selected form Internet users of Cheng-Chi University and Chau-Tong University from May 29 to June 12, 1997. The study found that Internet has become the major medium in University Campus. In addition, users ’ selections of Internet functions were affected by users’ motivations and needs. As for Internet users ’ uses & gratifications, study factors such as information immediacy, interaction, hypertext and communication convenience were found as major Internet ’s gratifications thought by interviewees. Finally, this report found that having different motive users have different needs for Internet gratifications.
中文關鍵詞
電腦中介媒體,使用與滿足,網路傳播,使用與滿足測量,人際互動,網路資訊
英文關鍵詞
computer-mediated communication,uses & gratifications,internet communication,uses & gratifications ’ measure,interpersonal interaction,Internet information
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