傳播科技與傳播市場的互動：從可攜式文件格式（PDF）及無紙出版看未來的平面傳播市場發展
Interactive of Communication Technology and Communication Market: The future of communication market : From the view point of portable document format ( PDF ) and paperless publishing
Regarding to the future of market, it is influenced by new technology strongly. Portable document format (PDF) is one of the most important new technology of graphic communications field. It is combined with communications and computer related technologies and developed to fit for new trend. Traditional graphic communications media -- like poster, newspaper…, etc.-- are be editing, printing first and then delivery to customers.
In PDF structure, edit pages in digital workflow, translate well-edited pages to PDF, and distribute these pages to customers from multi-channel (INTERNET, disk, CD-ROM, …etc). Customers decide to print these pages out or not under their needs. This structure built up a brand new concept : Delivery first and then print.
What will this new technology influence graphic communications market ’s future:
PDF will not replace whole traditional paper version media, but will replace the paper-made media that need more fast update, and that has short life-time circle.PDF will develop new communication product type in paperless publishing market.PDF will develop new market for those who are in the special target market.PDF is just in beginning.