1997年年會論文 -網路上癮現象、網路使用行為與傳播快感經驗之相關性初探
篇名
網路上癮現象、網路使用行為與傳播快感經驗之相關性初探
An Exploratory Study on Computer Network Addiction, Usage and Communication Pleasure Experience
作者
周榮
中文摘要
近年來,一些研究者指出,過度的使用網路會導致工作效率減低,不願與人親身接觸,以及各種生理與心理上類似「上癮」的症狀,這正是本研究所要探討的問題。

本研究嘗試從「大眾傳播遊戲理論」的角度來看網路上癮這個問題,採用電子佈告欄(BBS)作為分發問卷的方式,共收到有效問卷104份。研究結果發現網路的使用時數和網路上癮行為具有正相關的關係,也就是使用時間愈長其網路上癮指數也愈高。本研究也發現,傳播快感與網路上癮行為之間具有正相關關係。
英文摘要
The emergence and continued growth of computer network technology have become facts of life for many people. Computer network addiction – a psychological phenomenon existed in and a set of behaviors demonstrated by some network users – has recently received considerable attentions. The purpose of this survey study is to examine the correlations among computer network addiction, network usage and communication pleasure experience. This study discusses what computer network addiction is, the methods to measure the degree of network addiction, the correlations between users’ network addiction degree, their network usage, and their self-reported communication pleasure experience. Research questions recommended for future studies on computer network addiction are also outlined.

The present study developed a survey questionnaire including 3 parts for network addiction, communication pleasure experience, and network usage. One hundred and four valid samples were collected. In summary, the preliminary results of our study indicted that the total hours of network use is not significantly correlated with subjects communication pleasure experience, but significantly positive correlated with the total score of network addiction. The result also indicated that the total score of network addiction is significantly positive correlated with communication pleasure experience.
中文關鍵詞
網路上癮,網路使用行為,傳播快感經驗
英文關鍵詞
computer network addiction,network usage pattern,communication pleasure experience
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