報紙產業組織結構分析與再形塑─ 組織理論的觀點
Analyzing and restructuring the organizationof Newspaper industry---from the view of organization theories

張文強

現代報業經營面臨許\多商業邏輯與新聞專業間的矛盾衝突。許\多學者擔心利潤至上的商業原則將嚴重摧殘新聞專業，將報紙徹底商品化。如果從組織理論角度看問題，傳統報業受限於生產技術，為節省龐大的交易成本，提升生產效率，因而具有高度垂直整合特性，並以機械科層構形設計組織架構。這種組織架構與報業發展歷史有關，但似乎並不利於新聞專業運作。

而本研究大膽認為，現今報紙組織架構已到更新的時刻，藉由將垂直整合關係解組，在市場中以網路方式進行各項生產要素交易，配合新聞工作的專業化組織構形，將有機會使新聞專業與商業邏輯分開，減少商業行為對新聞工作的不當干預。

The current newspaper industry is faced with the severe paradox between business function and journalistic professionalism. Many professionals worry about that the latter will be coverd with the nature of business and newspaper will be completely treated as"commodity". From organization theories,the traditional newspaper industry is vertically integrated and the structuring of organization is mechine bureaucracy. Such situation could be limited by old product technology and try to reduce enormus transaction costs.However, this traditional newspaper organization seem not to suitable for journalistic professionalism.

This essay would boldly suggest that the structuring of newspaper organization should be changed now. We should transact with each product element by networks in market ,not the vertically integrated organization, and propose the new organization structure of newspaper industry. This provide a chance to prevent journalistic professionalism from the undue interefence of business operation.

報紙產業，報業管理，組織理論，組織架構，垂直整合

newspaper industry，newspaper management，organization theory，structuring of organization，vertical integration

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報紙產業組織結構分析與再形塑─ 組織理論的觀點.pdf