The concepts and research approaches of public opinion are always varied and complex. It reflects that public opinion still lacks an explicit context of theory integration. Thus, the purpose of this paper was to apply a perspective of multilevel analysis to organize the public opinion concept, and tried to integrate theories and research approaches of public opinion under this multilevel framework. This paper contains five sections: (1) Introduction, (2) The concept and development of public opinion, (3) The basic idea of multilevel and public opinion concept of multilevel framework, (4) Constructing theories and research approaches of public opinion under multilevel framework, (5) Discussion and conclusion.
中文關鍵詞
民意整合,民意概念,民意理論,民意研究,多元層級
英文關鍵詞
public opinion integration,public opinion concept,public opinion theories,public opinion research approaches,multilevel analysis