This research focuses on financial magazines to see if its contents collaborate with capitalism to benefit the selected. Through content analysis, the cover stories of Business Weekly are observed. The gender, occupation, social status and personal traits of those interviewed are used as statistics to see if Business Weekly labels someone to be successful under certain conditions. It was discovered that the cover stories of Business Weekly mostly feature the path to success, with the majority of the interviewees being male executives from high tech manufacture or service industry backgrounds, most of whom has the character traits of being hard-working, risk-taking with leadership skills and charisma.