We have had TV industry in Taiwan for more than 40 years, but people here hardly enjoy good programs. This article is to try to explain the phenomenon in critical political-economy of communication method. I mention that any one of three major TV stations didn ’t produce programs itself when they monopolized, instead, the producing work were contracted out by them. Many small independent production house carried the work indeed, and this is why programs are poor and look like advertisement. However, after cable TV entered market, too many channels make resources attenuant. Advertisers get together and use rationalized TV-ratings for buying concern. This makes programs much more like advertisement. I conclude that the problems in Taiwan TV industry is related the historical and structural reasons, and we need to realize it beyond the capitalism system today.
中文關鍵詞
外製外包，政治經濟學，商品化，節目製作業，廣告化
英文關鍵詞
outsourcing, political economy, commoditization, independent production house, program advertized