東方數位好萊塢：台灣數位遊戲及3D動畫產業的新國際分工
Being part of digital Hollywood: Taiwan ’s digital gaming & 3D animation industry under the new international division of cultural labor
作者
戴皖文、林彥行
Day, Wan Wen、Lin, Yen-Hsin
中文摘要
西方相對於第三世界的概念原生於去殖民運動，實踐於MacBride圓桌論壇對建立新世界資訊與傳播次序（New World Information and Communication Order，NWICO）的呼籲。進入二十一世紀，世界貿易組織（World Trade Organization）對文化商品流通的鬆綁，被認為是第三世界國家自廢武功\，將無可避免地成為好萊塢的文化殖民地。 本文嘗試從資訊科技與文化產製的角度切入此議題，將焦點放在數位遊戲與3D動畫產業。運用Toby Miller提出Global Hollywood的概念，討論國際分工（International Division of Labor）和共同製作（Co-production），如他們所說：「好萊塢的真實位置座落在其本身分工體系上，第三世界不是宰制下的犧牲品，而是全球好萊塢的一部分。」
英文摘要
This research examines the new international division of cultural labor (NICL) in the digital game and 3D animation industry. Multimedia products with a Hollywood label might originate from the Asia-Pacific region. Technical innovation, I argue, empowers small-medium enterprises in Asia to shoulder the production needs of major studios in North America. This development reduces the possible threat of Hollywood ’s hegemony on national cultures, and as a result, the discourse of cultural imperialism would hardly survive under the new mode of the NICL. As Miller, Govil, McMurria, and Maxwell (2001) claims, "Hollywood ’s ’real ’ location lies in its division of labor." Third world countries are part of the "global Hollywood," not just the victims of its hegemony.
中文關鍵詞
批判政治經濟學，數位內容，資訊科技，3D動畫，數位遊戲
英文關鍵詞
critical political economy, digital content, information technology, 3D animation, digital game