This article examines the impact of information and communication technologies (ICTs) on global processes. New technology, I argue, has given global corporations even more power to transform basic patterns of human life. ICTs empower these companies to personalize the information customers receive, and this technological advance has built up a global "confidence" system filtering what people see and hear. This global system has greatly influenced human interaction and communal life of people. It also limits human agency in any market relationship.