2014年年會論文 -年輕人如何上網討論及分享健康資訊:檢驗信任度在健康傳播2.0的角色
篇名
年輕人如何上網討論及分享健康資訊:檢驗信任度在健康傳播2.0的角色
How young adults engage in online health information discussion and sharing: Examining the role of trust in Health 2.0
作者
林宛瑩、張昕之
中文摘要
英文摘要

 The Internet is a popular channel for health-related communication practices while trustworthiness of such information is a major determinant for health information seeking behaviors and intentions. This study examines the extent to which online health information discussion behaviors and sharing intentions are affected by the level of trust in health information from traditional sources, such as mass media and governmental agencies, as well as online sources, such as social media. An online survey was conducted in a large public university in Hong Kong. Trust in health information from traditional sources was found to associate positively with trust in online health information sources. In addition, an individual’s trust in online health information, particularly social media-based, was positively linked with his/her willingness to share health-related messages via the Internet. Moreover, trust in online health information mediated the relationship between trust in offline health information and one’s sharing intentions. In other words, while traditional health information sources are trustworthy, trust in traditional sources per se would not fully generate further health-related actions online unless one’s trust in online information is present.

中文關鍵詞
英文關鍵詞
Health 2.0, trust, online health information, social media
發表日期
2014/06/26
授權狀況
已授權