細探蔡英文的競選素材，可發現其中蘊含的女性符號充斥著父權與女權兩種矛盾的意識形態，並未落實性別意識：未婚的年輕女性是為捍衛自主權利的獨立女性；婚後邁入家庭的女性卻是全家的照顧者，家務勞動是其優先本分，男人則在此私領域的勞動中缺席。蔡英文提出的育幼與長照政見也無法真正保障女性權益。

在選舉中博得眾多選民認同感的女性符號性別意識不足，強化性別觀點下不平等的家務分工。本研究認為台灣首位女總統的誕生無法代表台灣女權的進步。

The female symbols contained in Ing-wen Tsai’s campaign materials were full of Patriarchal ideology and Feminism ideology, which failed to fulfill the concept of gender equality-- “ The young and unmarried ladies were independent female who were brave to defend their rights. On the contrary, once women married and organized a family, they became caregivers. Doing housework was their primary duties.” Meanwhile, men was absent from this labor of private domain. Plus, Ing-wen Tsai’ political party platform of children care and long-term care couldn’t truly protect female’s interests.

The incomplete concept of gender equality contained in female symbols was accepted and recognized by many electors. These campaign materials preserved and reproduced Patriarchal ideology, they also strengthened the uneven division of labor according to the gender perspective. In conclusion, this research indicates that the birth of first female president in Taiwan can’t represent the progress of Feminism.