少數與弱勢族群欲藉由「正名」來顛覆名稱背後之族群分類架構與權力關係，以新的、甚至自我命名之稱謂來重構主體性、認同，並建立文化論述主權。然而，作為社會重要之真實反映者與真實建構者之主流新聞媒體，正名是否能達到少數族群所期望的改變媒體再現之結果，進而影響大眾社會認知與社會價值意識型態，以達正名之效？本研究以經歷兩種不同正名型態之身心障礙族群與同志族群為例，探究兩族群的媒體正名結果，研究發現兩族群正名的媒體效應並不相同，顯示正名/語言本身仍不足以重構影響媒體與社會真實，正名要發揮實質作用仍須仰賴社會文化的實際政治實踐。

Minority and disadvantaged groups have attempted to use “name rectification” to subvert the ethnic classification framework and power relations, and use new or even self-created titles to reconstruct subjectivity and identity as well as establish the sovereignty of cultural discourse. Mainstream news media are import reality reflectors and constructors of the society. However, it remains to be seen whether name rectification can achieve the objective anticipated by the minority groups to change the media’s reproduction effects and thereby influence the public's social cognition and social consciousness patterns. In this study, we use people with disabilities and homosexuals, which undergone two different kinds of name rectification processes, as examples, to explore the media representations results of their name rectification movement respectively. The research finds that the media representation results of these two groups are different, which reveals that name label change itself seemingly cannot reconstruct media and social reality. In order to have substantive influence, name rectification movement might still need to rely on actual political practice of culture.