本文以社交媒體為切入點，通過問卷調查法，希望從實證角度著手，探究中國傳統報刊媒體新聞從業者的媒介角色認知與社交媒體運用的內在聯系。研究發現，社交媒體運用對於記者職業意識的影響有限，但組織因素與地域元素對於記者的角色認同與職業認知有較大影響。

This thesis is a comprehensive survey of Chinese professional journalists’ media role perception and social media use by means of the questionnaire. The study found that the impact of social media use in professional consciousness limited, but the factors of organization and region had much more effect.