從文化公民權角度檢視台灣媒體改革運動論述
Examining the discourse of Taiwan media reform movements in the perspective of cultural citizenship

王華理
Wang, Hwa Li

台灣的媒體改革運動中，存在著內容改革與結構改革的不同取向，性質各異的媒體改革團體與運動，也訴求了不同的閱\聽人主體，亦即在人民之於媒體的權利關係上，主張有所差異。其訴求背後的意義即代表界定社會成員參與社會的方式，究竟是種市場參與或是社會參與。媒體改革目標和訴求上的差異，展現在不同論述與不同實踐方式之上，也將產生不同的社會效果。
公民權利代表的是人民身為公民參與社會的基本權利，而公民權的概念發展至近代，已有學者提出文化公民權概念以補充之，認為保障人民接近使用物質與符號資源的權利，才能使每個公民能夠平等地參與社會。本文認為若能提倡文化權的實踐，以人民的基本公民權利而非市場權利看待人民與媒體之間的關係，則更有利於平等、多元的社會參與。因而本文企圖以文化公民權為指標，檢視台灣各種媒體改革團體與運動提出的主張與訴求，並藉此探測落實文化公民權的媒體改革方向。

There are two different approaches in Taiwan media reform movements, which are content reform and structure reform. These different types of media reform movement also mean that resorting to different basic rights when connecting people to media, and how social members to participate society is the difference. Citizenship is the basic right to make every citizen participating social and political process equally and actively. While cultural citizenship is to ensure people to access symbol and material recourses to fulfill that end. The article examines the discourses of Taiwan media reform movement, in the perspective of cultural citizenship, and to analyze how the various media reform groups frame different citizen-media relationships. By that, the article attempts to suggest the appropriate approach of media reform which is able to realize public’s cultural citizenship.

媒體改革運動，公民與消費者，公民權利，文化公民權

media reform movement, citizen and consumer, citizenship, cultural citizenship

2004.06.25

已授權

2004S16.pdf