The political parties and politicians use to construct the political reality through media coverage. Reporters show more respect for politicians who rely on professional communication experts to manage the news. We could observe how a wide range of governments have adopted public relations as a means of achieving particular goals through reporting. Political parties and politicians increasingly seek to exert some degree of control or manipulate over their media representation. This paper tries to look at the resent rise of professional public relations in Western countries, even in Taiwan. The public relations have come to play an important part in the reporting process.