台灣有線電視研究論文內容分析
A content analysis of cable television research in Taiwan

趙怡、陳嘉彰、彭彥倫
Chao, Yi、Chen, Jia-Zhang、Peng, Yan-Lun

台灣有線電視產業已自地方性媒體發展成為媒體集團。2000年後廣告收入超過無線電視台，普及率超過八成，產值也很高。因此，近十年來也累積了不少的產業研究論文。
本研究運用次級資料分析（Secondary Data Analysis）與內容分析法（Content Analysis），研究1984年到2005年共290篇碩博士論文（Theses and Dissertation）。從統計分析中可知，近十年來研究量增加，吸引不同院校與學門的研究。研究內容集中在「市場管理」、「技術研發」等項。

Taiwan ’s cable television industry developed from a large number of local cable operators that have coalesced into several media groups. With a penetration rate exceeding 80 percent and high-value output, combined cable television advertising revenue eclipsed that of traditional (terrestrial) operations after 2000. The success of the cable television industry has attracted much academic interest and spawned a plethora of research papers.
This paper employed secondary data analysis as well as content analysis to examine 290 theses and dissertations published in Taiwan between 1984 and 2005. Our analysis shows that over the past decade, the quantity of research has increased steadily and the number of schools and institutes (and departments) conducting research into this field has increased concomitantly. Most of the studies focus on market management and technological R&D.

有線電視，內容分析，產業分析，博碩士論文

Cable TV, Content Analysis, Industry Analysis, Theses and Dissertation

2006.07.12

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2006C11.pdf