This article uses lifestyle theory as the fundamental concept to analyze the consumption and interpretation of the American sit-com "Friends" in Taiwan. The author organizes the discussions of cultural imperialism and consumption theories to support the statements. To conduct in-depth interview with five interviewees, the author observes the inner and outer lifestyle effects to the five heavy viewers of "Friends" in Taiwan. These effects also work in the rest of the interviewees ’ life besides watching this particular program. By the means of watching "Friends," the interviewees build up some images of the US according to this TV show.
中文關鍵詞
文化帝國主義，生活風格，消費，跨文化傳播
英文關鍵詞
Consumption Theory, Cultural Imperialism, Cross-Cultural Communication, Lifestyle