紀實娛樂頻道魅力何在？ 探析閱\聽人的收視過程：選擇、接收與詮釋
Exploring "Nonfiction Entertainment" channel: An audience perspective analysis

徐孟延、邱琬淇

本研究旨在針對收看紀實娛樂類型頻道的閱\聽人，探討其從選擇頻道的動機、收視行為，至詮釋之收視脈絡整體過程。以電視節目選擇理論與接收分析作為分析依據，並將整體研究放大至全球化閱\聽人的視野。運用深度訪談的方法，去探究紀實娛樂頻道的魅力何在。研究發現閱\聽人選擇「頻道」的動機，能以電視節目選擇理論作為對應，而在日常生活中也出現了延伸節目文本意涵的行為表現，最後在整體頻道形象以及節目內容接收度的部分，閱\聽人有相同也有相異的詮釋結果，卻普遍產生對紀實娛樂頻道「優勢解讀」的現象。

This article attempts to find out the motivation of how the audience choosing "nonfiction entertainment" (genre) channel, exploring their reception, and analysis their self-interpretation about programs. Through depth-interviewing method, we found that using "Television program theory" for explaining the audience ’s choice is applicable. Besides, we noticed that watching those programs influenced the audiences ’ daily life. Most of all, each audience had different viewing interpretation, and generally from analyzing their expression we discovered that "preferred reading" indeed affected the audience.

紀實娛樂（類型）頻道，電視節目選擇理論，接收分析，閱\聽人，全球化閱\聽人

nonfiction entertainment(genre) channel, Television program choice theory, Reception analysis, the audience under globalization

2006.07.12

已授權

2006E16.pdf